Winning Payment Strategies for BRIC

Can you as an eCommerce merchant afford to stay out of emerging markets?

Depending on which analyst you follow, you will see the forecast for online payments grow from USD 700B to more than USD 1T by the end of 2012. Mature markets such as the US and EMEA will continue to show very attractive growth rates but the big numbers will clearly come from new and emerging markets.

GlobalCollect has kicked off a series of webinars to take a closer look at the ins and outs of emerging markets by zooming in on the BRIC countries, as those boast double digit growth numbers and thus offer tremendous potential for e-commerce opportunities. That said, the BRIC growth and development shows similarities as well as differences – so one strategy will not “fit all”.

How to increase checkout conversion by up to 30%.

One common denominator is their relatively closed economy and consumer preference for alternative payments. But each BRIC country has its own intricacies and is rapidly developing a local payment culture combining best-of-breed and hybrid payment methods.

Please watch (53:30) and share the recorded webinar on video "Winning Payment Strategies for BRIC" above or you can fill in all fields below to download the presentation (approx. 1,8MB) which was shown during a webinar on April 14, 2011. Both the presentation and video will give you the necessary background to devise a winning payment strategy in each BRIC country. Throughout the rest of the year, we will follow up with further webinars on emerging markets that will take an in-depth look at individual countries and specific verticals – so stay tuned.